✅ Major Cities✅ Mid Sized Markets✅ Flips✅ Wholesale✅ Buy & Hold
If you're exploring real estate franchise opportunities, you need more than a brand name. You need a system that produces results without unnecessary fees or restrictions. The Home Guys model is built to help you launch and grow with confidence, backed by a community that prioritizes performance, support, and long-term success. Whether you're experienced or just getting started, you'll have the tools, structure, and guidance needed to build a business that works.
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Why Choose Home Guys?
Home Guys is more than a brand. It is a systemized real estate business model built for investors who want to scale predictably, not gamble on one-off wins. Our focus is on creating repeatable acquisition and disposition processes that turn real estate investing into a durable, long-term business.
We deliberately do not focus on HGTV-style house flipping. Those projects are capital intensive, time consuming, and often far less profitable than they appear. Instead, Home Guys teaches proven strategies designed around consistency, velocity, and risk control, allowing franchisees to grow without being dependent on renovation-heavy deals.
Save Time
Skip years of trial and error. Leverage the proven systems we’ve built over nearly a decade of successful operations. Anytime you get stuck, you'll have a team of industry veterans on speed dial.
Earn More
Access our highest-converting lead sources, optimized marketing, and negotiation scripts to maximize every opportunity.
Grow Faster
From custom-built CRM and vendor partnerships to branding assets for Home Guys and a separate dispo/wholesale brand, we give you the fuel to scale—fast!
ℹ️ Our Onboarding Process is Fast, Simple & Easy
Our system helps you skip the painful early stages of real estate investing.
Home Guys Licensee Spotlight
Real conversations with Home Guys licensees across the country.
Core Values
Honesty
We are up front and forthright in everything we do.
Transparency
We explain all of your options, even if it means not working with us.
Education
We strive to educate sellers about the process of selling and inform them of all of their options.
Integrity
We always say a deal has to work for all parties, or it’s not going to happen. If we think you will be better off selling through a different avenue, we let you know that up front. People come first in our business. We are here to help you find the best solution.
Customers First
Our goal is to make selling as simple and stress-free as possible. We will go the extra mile to make sure the sale goes smoothly for you. This may mean giving extra days or weeks to move, providing professional movers, taking care of unwanted items left behind, paying back taxes or mortgage payments, taking over mortgages, taking care of inspections and repairs required by cities, whatever it takes to get it done, we have seen and done it all.
Our Story
At Home Guys, we aspire to become the nation’s most trusted and transparent home buying service, revolutionizing the industry with our unwavering commitment to INTEGRITY, EMPATHY, and EXCELLENCE.
Minnesota Home Guys is a real estate solutions company based out of Minneapolis founded by Jaden Ghylin and James Kolde. We’re a family-owned company, and we run our business with family values. The owners of Minnesota Home Guys have bought and sold over 1,000 homes and have worked through just about every possible situation in real estate.
Our priority is helping homeowners like you find solutions for that property that you just need to get rid of — whether you’re going through a divorce, facing foreclosure, can’t seem to close the sale, or just simply need to be DONE with your house once and for all.
As a franchisee, you will get direct access to James and Jaden – the original Home Guys – for personalized coaching and mentorship.
Everything You Need is Included
Sales Training
Scripts, talk tracks, and acquisition coaching from experienced closers.
Investor Network
Connect with other Home Guys franchisees, mentors, and deal partners.
Proven Systems
Handle any type of situation with ease using our detailed playbook.
Marketing Assets
Ads, templates, branding packages, KPIs, and vendor partners.
Custom Home Guys CRM system
Lead conversion & acquisitions training
Branded forms & contracts
Live onboarding & continuing support
Business analysis & ongoing feedback
Pre-negotiated vendor discounts
Scalable & Repeatable
Our franchise model is built for entrepreneurs who want freedom and flexibility without starting from scratch. Every system, tool, and workflow is designed to be documented, repeatable, and scalable so you can grow a real business rather than chasing individual deals.
Consistent, Strategic Expansion
Just as important, we are deeply committed to the success of each franchisee. We grow intentionally and add new locations only at a pace we can fully support. That means hands-on guidance, accountability, and ongoing resources without dilution.
The average franchisee gets set up and closes their first deal within 90 days of starting
our thorough training program.
Why Open a Home Guys Franchise?
Aspect
Franchise Program
Starting From Scratch
Marketing & Lead Generation
Turnkey website setup, SEO & PPC services, proven TV/radio/billboard templates, and all essential inbound marketing tools.
You must create and manage all marketing campaigns yourself, with no guarantee of effectiveness.
Training & Support
Comprehensive onboarding, process videos, sales training, and access to mentoring and advice.
You learn by trial and error, with limited access to experienced guidance.
Operational Systems
New employee onboarding, job descriptions, hiring processes, predictive index assessment, employee handbook, SOPs, and accounting setup.
You must develop all operational processes and documentation yourself.
Preferred Vendors & Discounts
Access to investor-friendly hard money lenders, title services, insurance, transaction coordinators, and custom CRM buildout.
You must source and vet all vendors yourself, with no guarantee of quality or reliability.
In-Person Hands-On Training
3-day orientation at the original Minnesota location, immersed in a high volume operating business.
You will not have the inside experience from working with a top-tier team as an example to build toward.
Mastermind Group
Join the teams from allover the country and hear experts speak on the cutting-edge new developments in real estate.
Risk getting bogged down with the day-to-day and miss new developments and tactics that could improve your business.
ℹ️ Our franchise program gives you everything you need to launch and grow your real estate investment business—without the risks, costs, and headaches of starting from scratch.
Featured Home Guys: Knoxville
“ Deciding to jump in to start-up our new Home Guys franchise at the beginning of 2024 was a lot to take in at first to say the least! But now, being 4 months in, myself and my partners have seen firsthand just how profitable this business strategy can become. The complex world of real estate can be daunting to approach alone and that is why we are so thankful to have been shown exactly what to do, and how to do it!
Our Home Guys coaches have shown us every step to take from #1 to #20 to keep our business moving forward and staying profitable, and they are still here for every step to come!
In just 4 months we have landed 7 home contracts (4 of which have been in the past week as of this writing!) with 2 of those already having been sold! Our first deal profited nearly $40,000! There is no way we would be at this point without wearing the Home Guys name, and sticking to their program. The Home Guys are a top-notch brand with some of the greatest people to work with in the business. Count yourself blessed to have the opportunity to be on their team. We definitely do! ”
D.L. Marlow Knoxville Home Guys
We Call It "A Business in a Box"
Built By Investors, For Investors
After a decade of refining our business, we know what works — and what doesn’t. From handling tough seller conversations to managing leads at scale, every part of the Home Guys system was designed by real investors who’ve done the work.