Compare real estate franchise models
This page provides an educational, high-level comparison of common franchise structures used in real estate investing. It is designed to help you evaluate costs, ongoing fees, and operational fit in a clear format before you request official materials.
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The table below summarizes several commonly discussed cost ranges and operating structures. Figures reflect a compiled competitive summary and may vary by market and program updates.
| Feature | Home Guys | HomeVestors | Joe Homebuyer | KeyGlee | Red Barn Homebuyers |
|---|---|---|---|---|---|
| Initial franchise fee | $50,000 | ~$85,000 (Full) / ~$39,000 (Assoc) | $50,000 | ~$100,000 | ~$34,500 |
| Royalty model | 0.75% transaction fee on purchase and 0.75% on sale | Transaction fee (commonly ~$2.5k to $8.5k per deal) or tiered percent, plus ad fund contributions | 4% to 9% of gross revenue (sliding) | 9% of gross fee | 10% of gross revenue |
| Ad or brand fund | Managed in-house | ~$300 to $1,000 per deal, strict national fund | $200 per month plus local spend | 1% of gross sales | Managed locally |
| Primary operating model | High-volume flipping with repeatable systems | Brand-led lead generation | Wholesale / wholetail | Wholesale focused, dispositions | Hybrid / lifestyle |
| Total estimated investment | ~$150k to $250k | $155k to $461k | $131k to $444k | $122k to $297k | $59k to $257k |
Initial franchise fee
Royalty model
Ad or brand fund
Primary operating model
Total estimated investment
Use official documents before you decide
Fees, investments, and terms can change. For decision-making, review official disclosure documents and confirm details for your market.
One way to compare franchise models is to look at how fees behave as volume increases. Some models use a percent of gross revenue or gross fees. Others use a lower fixed percent per transaction. The report provided for this project includes an example deal scenario and compares fee outcomes.
When fees are tied to gross revenue, the total paid to the franchisor can rise quickly as deal size and volume increase. A lower, fixed transaction-based percentage can change how much margin an operator retains at higher volume.
Request franchise information and review the official documents with your advisor. You can also explore the program overview on Home Guys.
Educational content only. Verify all figures directly with each franchisor and their official disclosure materials.
These pages expand on the same criteria used above. They stay focused on structure, typical costs, and model fit.
Use our online form or visit Home Guys for the program overview.
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