We know making a move like this comes with big questions — and we’re here to answer every single one. Below, you’ll find clear, honest answers to the most common questions about opening your Home Guys franchise. Whether you’re wondering about onboarding, support, or what sets us apart, this section is here to help you make the most informed decision possible. Feel free to contact us if you still have questions.
The initial franchise fee is $40,000. That fee covers your branding, training, systems, templates, and access to preferred vendors. To fully launch and operate your business, Home Guys requires $100,000 in liquid capital.
The estimated startup investment for your first 6 months is $50,000. This amount includes the franchise fee along with software, CRM, website and SEO setup, PPC, and the technology needed to get your business up and running.
Yes. Home Guys USA charges a 0.5% transaction fee on each purchase. Franchisees are also expected to meet a minimum of $10,000 in annual transaction fees in order to remain in good standing.
Home Guys provides a strong marketing foundation to help you launch with confidence and build local visibility faster.
You will receive a library of ready-to-use documents and templates designed to support your operations and day-to-day workflow.
The program includes essential business tools and operational resources to help you launch efficiently and stay organized as you grow.
Yes. Your franchise fee includes a sales training program valued at $10,000, along with continued coaching for acquisitions, dispositions, and business operations. Franchisees also attend a 3-day orientation at the Minnesota office during their first quarter. Travel and meals are not included.
Yes. Franchisees receive access to the Home Guys Nation Facebook group as well as national mastermind meetings held in Minnesota and in destination cities around the country.
As a franchise owner, there are a few business setup responsibilities you will need to handle directly.
As a franchisee, you will have direct access to key members of the Home Guys team for support in specific areas of the business.
| Name | Job Title | Expertise |
|---|---|---|
| James Kolde | Owner & Co-founder | Acquisitions and disposition strategy, leadership, and coaching |
| Jaden Ghylin | Owner & Co-founder | Marketing strategy, financial strategy, leadership, and coaching |
| Jen Kolde | VP of Franchising & Operations | Office operations, marketing and branding, and human resources |
| Paul Gilliam | VP of Acquisitions & Dispositions | Acquisitions, dispositions, problem solving, and project management |
| Tyler Magill | Controller | Accounting and payroll |
Open your Home Guys franchise to unlock the systems, tools, and mentorship you need to succeed—right from day one.
